MAAC (Music Against Animal Cruelty) is a non-profit organization with one simple directive: to aid in wildlife conservation. Conceived by Jonny White of Art Department and longtime friend and founder of Pulse Radio, Wade Cawood, in collaboration with Tears for Tigers founder Jack Baucher, MAAC acts as a broker between musicians, the music industry and music fans, and organizations who are working on initiatives to save various animals facing the dangers of a diminishing population and/or extinction. Ultimately MAAC’s objectives will extend to curating large-scale events with the intention of raising substantial funds, allowing us to curate our own initiatives. In the interim we will be working as a fund to which anyone can contribute. We in turn will select various grassroots initiatives as beneficiaries.
Whether it be to save lesser-known animals who desperately need our help, like the wild dog, or to help enable park rangers with educating landowners and farmers in how they can safely utilize their land to produce crops or livestock without harming local wildlife, our mission is to help.
Wildlife conservation is an issue near and dear to our hearts. We have come to realize that there is an often overlooked opportunity for artists and fans who are passionate about this issue to make a difference. Our plan is to galvanize the support of the music industry—a worldwide collective of like-minded individuals who together can make a significant difference.